Choosing a format : parameters to take into account
Don't use a new media because it is new : chose it reluctantly because you
really need it, and make sure that your web site is still usable without an
access to that latest trendy next-internet-revolution...
Did I already told you that all the computer are different on the net ?
Display Size : From 640x480 to 1600x1200 pixels
Processor speed (important to decompress video or java animation)
Video System (integration of multiple video, 3D)
User Knowledge
User Willingness
System Software
Browser type and settings
Network Configurations and Firewalls
Plug-Ins
Computer Platform